Frequently asked questions

Everything you need to know about Clearer.

The eCommerce intelligence layer that connects the signals your store already generates — and turns them into actions. Here's how it works, what it connects to, and how to get started.

On this page

About Clearer

Our products

The agents

Getting connected

AI shopping visibility

Migrating to Clearer

Security & compliance

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About Clearer

What is Clearer?

Clearer is the eCommerce intelligence layer. It connects the signals your store already generates — search, reviews, catalog, customer behaviour — and turns them into prioritised actions that improve discovery, trust and conversion. You already have the signals. Clearer gives you the actions.

Is Clearer a platform I have to migrate to?

No — and that's the point. Clearer connects to the stack you already run. Your storefront, your theme, your tools all stay exactly where they are. Clearer enriches your data and works inside the tools you already own. It's not a migration. It's a connection.

How is Clearer different from the point tools I already use?

Point tools each see one slice of your store. Clearer's agents share every signal — review sentiment sharpens your segments, catalog context informs your review replies, shopper questions become answers AI engines can surface. Each improvement compounds across the others, which no single-purpose tool can do.

Why does this matter now?

Shopping is moving to AI. 31% of consumers now prefer AI search for product discovery (Adobe, 2025), and AI-driven traffic to Shopify stores has grown 7× — with AI-driven orders up 11× (Shopify, 2025). Merchants whose product data isn't structured for AI are invisible to the fastest-growing discovery channel in commerce.

How is Clearer different from an all-in-one marketing platform?

All-in-one platforms bundle separate tools under one login — reviews here, loyalty there — but each still sees only its own slice, and you still stitch the insights together yourself. Clearer is an intelligence layer, not a bundle: every signal is shared across the agents, so review sentiment, catalog context and customer behaviour compound into ranked actions. And Clearer connects the tools you already run rather than asking you to migrate onto one vendor's stack.

Our products

What is REVIEWS.io?

REVIEWS.io is one of Clearer's core products — customer reviews and user-generated content. It helps you collect, manage and showcase the ratings, photos and video that turn browsers into buyers. Inside Clearer, its review signals feed the intelligence layer: sentiment sharpens your segments and shapes the answers AI engines surface about your products.

What is BoostCommerce.net?

BoostCommerce is a core Clearer product for product discovery — search, filtering and merchandising that help shoppers find the right products faster and buy more of them. Its search and catalog signals feed Clearer's Catalog Agent, keeping your product data structured, enriched and discoverable across your store and AI channels.

What is Influence.io?

Influence.io is a core Clearer product for influencer, affiliate and loyalty marketing. It grows your reach and rewards the customers who bring you more customers — and the audience and referral signals it generates feed Clearer's Segment Agent to spot opportunity and audience drift as they happen.

What is addressvalidator.com?

AddressValidator is part of the Clearer portfolio — delivery-address verification that cuts failed deliveries, returns and support tickets by catching bad addresses at checkout, before they cost you.

What is ViralSweep.com?

ViralSweep is part of the Clearer portfolio — giveaways, contests and sweepstakes that grow your list and turn campaigns into first-party data you own and can act on.

The agents

What do Clearer's agents actually do?

Three agents work as one intelligence loop. The Catalog Agent keeps your product data structured, enriched and discoverable — ranked by business impact, not issue count. The Reviews Agent monitors sentiment, spots emerging product issues and drafts on-brand replies. The Segment Agent watches customer behaviour to spot churn risk, opportunity and audience drift as they happen.

Will the agents change my store without asking?

No. Every recommendation comes with clear reasoning — what changed, why it matters and the likely impact. You approve, skip or roll back any action. No unexplained alerts, no black-box automation.

Will AI-generated content sound like my brand?

Yes. Your brand voice — tone, terminology, words you never use — is configured at onboarding and applied to everything the agents draft. Compliance-sensitive fields can be locked so they're never touched.

What is Lytical?

Lytical is the AI engine behind Clearer's agents, built specifically for eCommerce decision-making. It understands context (how signals connect across your stack), intent (what shoppers are trying to do) and change (what's shifting and what it means). Generic AI guesses; Lytical understands.

Getting connected

What do I need to get started?

A store and your existing tools. Clearer connects through native integrations — Shopify, Boost, REVIEWS.io, Klaviyo and Intercom today, with more connectors landing regularly. Nothing is installed on your storefront.

Do I need to be a Boost or REVIEWS.io customer to use Clearer?

No. Boost and REVIEWS.io connect natively and deeply, but Clearer is built to connect the tools you already run — including other search and review solutions.

Will Clearer slow down my storefront?

No. Clearer isn't installed on your storefront — it works through your existing tools and standard endpoints, so your customer-facing experience is untouched.

AI shopping visibility

What is Clearer MCP?

Clearer MCP connects AI tools — ChatGPT and Claude today, with more coming — directly to your store's intelligence, so answers, analysis and actions are grounded in your real data. One connection, every AI tool.

Can Clearer help my products show up in ChatGPT and other AI assistants?

That's what the intelligence layer is built for. AI assistants recommend products based on structured, complete, trustworthy data. Clearer enriches your catalog, structures your reviews and Q&A into machine-readable trust signals, and surfaces them through open standards that AI channels read.

What is a Growth Check?

A free review of your store covering discovery (can shoppers find the right products?), trust (do reviews help people buy with confidence?), conversion (where do shoppers drop off?) and AI readiness (can AI agents understand your product data?). You get practical actions, whether or not you become a customer.

Migrating to Clearer

Can I move my reviews and data to Clearer?

Yes. REVIEWS.io — one of Clearer's core products — makes it straightforward to migrate existing reviews from other providers, preserving star ratings, reviewer names, submission dates and photo and video content via CSV or API. Your catalog, search and customer data connect through native integrations, so nothing has to be rebuilt from scratch.

Will migrating affect my SEO or star ratings in search?

Migrated reviews keep their structure and content, so the trust signals shoppers and search engines rely on carry over. Some third-party programs only count reviews collected directly on your site, so we'll walk you through what transfers cleanly and what's best re-collected — before anything changes.

Do I have to switch off the tools I use today?

No. Clearer connects to the stack you already run and enriches it in place. You can migrate a product like reviews onto REVIEWS.io if you want deeper integration, but Clearer is designed to connect the tools you keep — not force a rip-and-replace.

Will migration take my store offline?

No. Migration and connection run in the background through standard integrations and endpoints. Your storefront stays live and your customer-facing experience is untouched throughout.

Security & compliance

How does Clearer handle data privacy?

Clearer only reads the signals you explicitly connect, through the integrations you approve, and applies encryption and access controls to the data it processes. Data is used to generate your recommendations — not sold or shared — and you can review, export or disconnect at any time.

Is Clearer compliant with GDPR and international privacy rules?

Yes. Clearer is built to meet international privacy standards including GDPR, and our customer success teams operate across five international markets to support region-specific requirements. For specific contractual terms, see our Data Privacy Addendum.

Who owns my data?

You do. Clearer reads the signals your existing tools already generate — catalog, search, reviews, customer behaviour — through the integrations you approve, and your data remains yours. You can export or revoke access whenever you choose.

Can I control what Clearer can access and change?

Yes. You approve every integration, and every agent recommendation comes with clear reasoning that you can approve, skip or roll back. Compliance-sensitive fields can be locked so the agents never touch them — no black-box automation.